Today we’d like to introduce you to McCall Wright.
Hi McCall, please kick things off for us with an introduction to yourself and your story.
I was looking for a planner that could guide me in creating my day that was deeper than just checking things off a to-do list, when I couldn’t find any that met those criteria—I made my own.
Since then the company has evolved to include other products and services (which will launch later this year) completely focused on creating the life you love by daily intention and effective action on meaningful priorities.
Recently, I have also had opportunities to speak at conferences and other events about this approach.
I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
Definitely not smooth at all! From the beginning, I have bootstrapped to fund the business. I also do all my own marketing and have zero employees.
Really the biggest struggle was finding a trusted manufacturer to produce the planners and deciding which direction to take the business. Once I had the basics of my brand down like the values, purpose, and niche, that’s when I knew how to better invest in the company because those 3 factors are my “True North”.
Knowing those things help me know who to serve, what to do, and where the company should go next even when people discouraged me or projects were delayed.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I am most known for the Work in Progress Goddess Planner and for teaching mindful living to women.
I am most proud of the impact the planner and the company overall have had on giving women a place to just be in the moment and proud of who they are. I have had many women share how helpful it has been to prioritize what truly matters for that day, have a way to break down thoughts, and organize them.
What sets me apart from others is that all of the products and services are geared specifically for experiencing mindfulness daily, several times. The products are tangible tools to elevate the individual mindset and the services provided are there for extra support Together, they become the gateway to goodness to whoever uses them.
The Work In Progress Goddess Planner is unique from other planners because you set an intention for the day, create your to-do list, then eliminate unnecessary tasks based on the intention. By doing this overwhelm is eliminated. In addition to narrowing down priorities, you also celebrate what was completed and highlights for the day.
The entire idea behind the planner is to empower every day.
Can you talk to us a bit about the role of luck?
Honestly, I’m not a believer in luck. I believe you choose the life you want from the attitude you give it and God brings opportunities or redirects as needed.
The times that created the most abundance of opportunities I believe, came from focusing on the vision and the why behind the company, rather than on comparison, jealousy, and hustling.
Yes, I dedicate a lot of time to building the company but I also let God step in when I know I have done all I can do with the resources and expertise I have. He knows what he’s doing.
Pricing:
- Work In Progress Goddess Planner $27 + shipping + tax.
Contact Info:
- Email: mccallhwright@gmail.com
- Instagram: @mindfulmccall
- Facebook: https://m.facebook.com/mindfulmccall/
Image Credits
Sara Bingham
