Today we’d like to introduce you to Skylee Edwards
Hi Skylee, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I began my social media management journey in 2021 after moving back to Spanish Fork from college at Southern Utah University (SUU) in Cedar City. At the time, I was looking for a way to combine my skills and passion for digital marketing, so I started by helping my mom’s small boutique business build its online presence. This gave me a chance to build my portfolio and gain real-world experience.
As I got more involved in social media management, I began taking on a few other local businesses, refining my strategies, and learning the ropes of content creation, social media advertising, and brand development. Each project helped me expand my skill set, and word-of-mouth referrals started to grow my client base.
Since then, my business has evolved as I’ve worked with various brands, refining my approach to create tailored, results-driven strategies that help clients grow their online presence and reach their target audiences effectively.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely hasn’t been a completely smooth road. While I’ve learned a lot and grown along the way, there have definitely been some challenges. One of the biggest struggles early on was figuring out how to balance working with multiple clients while still refining my processes and delivering high-quality work. It took time to develop systems that allowed me to stay organized and meet deadlines consistently, especially when I was managing social media for several businesses at once.
Another challenge was building credibility. As a newcomer, it was sometimes tough to convince businesses to trust me with their social media, especially when they were already working with other marketers or weren’t sure about the return on investment social media could offer. Overcoming that required me to demonstrate tangible results, often through trial and error, and make sure I could show clients how my strategies were making a difference.
Lastly, the fast-paced nature of social media itself has been a constant challenge. Platforms are always changing, and staying updated on trends, algorithms, and best practices requires continuous learning and adaptability. But over time, I’ve come to embrace the learning curve, as it’s a part of what makes this field exciting.
Despite these struggles, they’ve shaped my approach and made me better at what I do. Today, I’m more confident in my ability to handle challenges and continue growing my business.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
My business focuses on helping brands elevate their presence on social media through strategies that drive engagement and growth. I specialize in social media management, content creation, and paid advertising platforms like Instagram, Facebook, and TikTok. What sets me apart is my personalized approach. Whether a business is looking to increase brand awareness, drive sales, or build community, I work closely with my clients to develop strategies that match their goals.
What I’m most proud of is the relationships I’ve built with my clients and the impact I’ve been able to make on their businesses. Many of the businesses I’ve worked with have seen significant growth in both their online following and sales, and that success is something I truly take pride in. I also pride myself on being adaptable and staying ahead of trends to ensure my clients’ strategies are always relevant in the constantly evolving social media landscape.
I’m passionate about giving entrepreneurs and small businesses the tools and support they need to thrive in the digital world. If you’re looking for a partner who’s committed to seeing your brand succeed and who brings both creativity and data-driven strategy to the table, that’s exactly what I offer.
Is there anything else you’d like to share with our readers?
I want to tell people that no matter how nervous they are about learning a new skill you can always overcome it. I’d like to take a moment to thank my friends and family for their amazing support throughout this journey. I wouldn’t be where I am today without my husband, Tyson, whose encouragement has pushed me to pursue what I truly love.
Pricing:
- Starter Package – $500
- Growth Package- $650+
- Premium Package- $850+
- Additional Services- $100+
Contact Info:
- Website: https://skyleessocialmedia.wordpress.com/
- Instagram: https://www.instagram.com/socialmediabyskylee/profilecard/?igsh=czMzeTBiZ2Q4dzJ6
