Today we’d like to introduce you to Sunny Logdson
Hi Sunny, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
Prior to moving to Utah, I was a lifelong Texan. In Dallas, I started my career in public relations before transitioning into media, writing about local businesses for Daily Candy. Later, I joined D Magazine Partners, where I helped launch their business publication, D CEO. Those experiences led me to start my own marketing firm, where I worked with entrepreneurs to build branding and digital strategies that foster meaningful growth and connection.
In 2020, my husband, our three kids, and I left the flatlands behind and made Park City our home. When the opportunity arose to become the editor of The Scout Guide Park City, it felt like the perfect fit—a blend of my professional expertise and my passion for supporting local businesses.
Having experienced Park City both as a visitor and now as a full-time resident, I’m excited to showcase the talented artists, entrepreneurs, and visionaries who make this community so special. I also look forward to helping others discover the incredible people and businesses that define our town.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It hasn’t always been a smooth road—entrepreneurship never is. I’ve experienced the highs and lows in my marketing business, and I know there will be tough days with my new venture at The Scout Guide as well.
That said, taking over The Scout Guide Park City has been a smooth transition overall. It feels like a natural fit with my background in media and marketing. I have big ideas for the business and one of the challenges is taking it slowly – making sure everything is communicated clearly so our members feel included in the journey. It’s important to me that my vision aligns with what our members and readership truly need and want. Building strong relationships and understanding those needs is crucial to ensure continuity and trust.
Connecting with busy local business owners can be tough, but when I do, the conversations are invaluable. Getting to know the people behind the businesses in our community and finding ways to support and elevate them is what makes this work so rewarding.
Appreciate you sharing that. What should we know about The Scout Guide Park City?
The Scout Guide is a luxury print publication founded in the 2000’s to champion small, local businesses. Recognizing the growing dominance of big-box stores and online retailers, founders Christy Ford and Susie Matheson created the guide to spotlight and support independent businesses in Charlottesville, VA. Since then, The Scout Guide has grown into a national franchise with nearly 100 markets, thriving as a counter-movement to the continued rise of online shopping.
The Scout Guide Park City is more than a publication—it’s a beautifully curated coffee table book featuring artful photography of the best local businesses, creatives, and entrepreneurs. In a world saturated with digital media, it offers a tangible, timeless alternative.
Each market is led by a local Owner/Editor who is deeply connected to the community. Our mission is to introduce residents and visitors to exceptional local brands and foster genuine relationships between business owners. In Park City, we do this through a mix of events, sponsorships, and curated online editorial features that tell the stories behind our businesses. My goal is to create die-hard advocates – whether you’re visiting Park City or live here full time – for our local businesses because they are the backbone of our community.
Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
My advice for anyone just starting out is to get out and connect with the people in your community. Whether it’s joining your local business chamber or setting up one-on-one meetings with local business leaders, building these relationships will pay off in ways you can’t always predict.
For recent graduates, I recommend finding a role where you can work side-by-side with colleagues and clients rather than remotely. While remote work might seem easier or more appealing, it can actually be more isolating and draining. There’s an energy that comes from collaborating in person, learning from those around you, and being part of a community—don’t cheat yourself of that experience.
Contact Info:
- Website: https://thescoutguide.com/park-city/
- Instagram: @tsgparkcity
- Facebook: @tsgparkcity
