Today we’d like to introduce you to Tori Horton.
Hi Tori, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
I have one of those spunky go-getter grandmas who decided, at 50, that she wanted more financial security for retirement. She decided to take a major risk and start her own sewing business. Grandma purchased a special hemstitching machine that makes baby blankets and burp bibs and got to work.
I remember pulling up to her home to see her new business sign posted in the front window. Grandma loved every one of her clients. She made it a point to know their names, stories, and their fabric preferences. She enjoyed the independence of being her own boss after 30 years of working for others. Most of all, I remember when she quietly pulled me aside to share her customer record book. I saw that she found a lot of comfort and confidence from the financial security she was building, one baby blanket at a time.
Recently, my family gathered for a summer barbeque. With great pride, Grandpa shared how Grandma had been their secret to a successful retirement. He expressed his gratitude to her for years of labor behind that hemstitching machine to put aside savings for retirement and their financial well-being.
Reset Your Nest organizes homes to help families live their best lives. Behind the scenes, we generously compensate our team with a commitment to caring for our caretakers. Many of our team members work a double shift, working with us and then returning home to parenting responsibilities including organizing family meals, attending sporting activities, and helping kids with homework and bedtime routines. We know they need it all: an ability to make ends meet while putting aside money for retirement. I dream of the day when our team is able to sit with their own grandchildren and share their retirement success stories because they worked with a company that valued them and their financial health and wealth.
Clients select Reset Your Nest because we have a beautiful aesthetic and functional organizing method. We elevate closets, pantries, garages, and bathrooms to a new level of order and functionality. After working with us, our clients feel like their lives are in control and they are operating at their personal best. We love turning chaos into calm and helping families reset their homes, restoring them to order that the whole family can maintain. As individuals with purchasing power, I hope they also enjoy making a lifestyle decision that aligns with a social mission to reduce inequality and value the care economy as well.
Grandma taught me early about the importance of financial independence. Here at Reset Your Nest, we have a social mission to empower more women by paying decent wages and a focus on financial health. We want every worker to have access to a retirement savings account when the time comes to retire. Women’s financial health matters and I know that my grandma’s industrious example has helped define my “why” for working every day.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
We have struggled as a team to know when and how to share our social mission. We have wondered if our clients will be as excited about supporting women and families as we are. As much as I want to believe our clients care about aligning their purchasing decisions with their values, we understand that many make their decision based purely on whether our service can best help them organize their homes.
So, right now, when you visit our website you’ll see beautiful images of the homes we have organized and the happy clients we have helped move. We are still figuring out where our social mission fits into our client experience and how to talk about it on our website.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Reset Your Nest is based in Cottonwood Heights, Utah. In the last two years, we have organized over 200 homes in Salt Lake, Summit, Davis, and Utah County communities. We have doubled our client base and revenue every year since launch, and we’re on track to double our revenue again this year. We have met so many fantastic families along the way and have big plans for future growth.
If we knew you growing up, how would we have described you?
As a kid, I’ve always loved organizing and planning. For Christmas, in seventh grade, I asked for a large flat iron so that I could steam press my t-shirts more efficiently and then organize my closet by color type. My attention to detail would drive my little sister crazy. Even though I left for school before her, and returned after her, I could always tell if she had “borrowed” one of my shirts because I would notice when she hung it up differently than the way I had left it.
It’s also fair to say that I have always been ambitious. For a long-time, I thought this was something I should be ashamed of. Being a competitive, goal-oriented, girl was not something celebrated, I felt a lot of pressure to focus on being liked, instead.
One thing that helped me was recognizing that I could channel my ambition to motivate teams and focus on a collective positive impact when diverse people work together. I’ve had to give up on worrying whether people would like me and focus instead on what I can control: being kind and effective. It’s been a helpful re-frame and a cultural value we strive to live by at Reset Your Nest.
Pricing:
- Project planning and design costs: starting at $200.
- Cost of labor: $80 for a Lead and $60 for a team member.
- Products used to organize your home are sold at the market rate.
- On average, a kitchen with a pantry will usually start at around $4,000.
Contact Info:
- Website: www.resetyournest.com
- Instagram: www.instagram.com/reset_your_nest
- Facebook: www.facebook.com/ResetYourNest
