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Rising Stars: Meet Alysa Beck

Today we’d like to introduce you to Alysa Beck.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My name is Alysa Mae and I’m the owner and creator over at Mae Dae! My shop started out in 2018 as Rooted Wild vintage and I sold vintage clothes I would thrift up in college on Etsy. I loved the “hunt” so much and having a place to sell my finds was honestly keeping me from becoming a hoarder haha! During high school, I knew I wanted to have something of my very own but I didn’t know yet what that looked like. Throughout college I started to not resonate with the products I was selling and took a break to reevaluate and then the lovely pandemic hit and I was stuck at home most of the time. I lived in Rexburg, Idaho for school and it was snowing or raining most of the time. I never really left my apartment. My husband was away for sales too so I got really depressed. The only thing that brought light into my life was decorating my home. I missed my Southern CA roots and so thought I’d create the vibe of the deserts and coasts in my home, because the environment played a huge role in my mental health. Every time I had a guest they were blown away and felt like they were in the sunny desert. That sparked the idea and passion that I needed to bring this same warmth and light to others and their homes. And so I rebranded to Mae Dae at the beginning of 2021 and opened shop later that summer. Since then I’ve been spending most of my time searching high and low for the best and most unique curated goods that fit the vibe and attending in-person markets & trade shows to meet my customers and other fellow business owners. It’s been so much fun!

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It has not been the smoothest road. Getting a degree in business marketing was difficult but gave me the tools I needed to succeed in this space. It has also been difficult learning it all on my own. No one in my family owns a business so I feel like I’m in the Wild West. But I soak in all I can from those I look up to and can say I have learned a lot and come a long way. Some other struggles have been imposter syndrome and not feeling adequate but I have realized that I can do anything that anybody else can do. And manifestation is hella real. It’s all about mindset and who you surround yourself with.

Can you tell our readers more about what you do and what you think sets you apart from others?
I love creating! Whether that’s through photos, spaces, paintings, etc. It’s how I get my complicated mind out into the world. Photography is another huge passion of mine and is my current day job as well so creating content for my personal brand is my strong suit. I’m also known for my extremely consistent style or aesthetic and how I decorate my home. Though it might seem crazy to most, I say it’s the one thing in life that I truly can control and it makes me happy and at peace. I am most proud of the person I am becoming and the new perspectives I have gained along the way.

What would you say has been one of the most important lessons you’ve learned?
It’s been a long and hard road but I have learned to prioritize myself and be very selective about the people I allow in my circle. I have learned to remove people that drain me and replace that with people that fill my cup and make me a better person. Who you surround yourself with makes the world of a difference in the quality of life you will have and the mindset you will have. I have also learned how to bite the bullet and put in the long hours and hard work to make my dreams a reality. They won’t just happen because I want them to.

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