Today we’d like to introduce you to Jaiden Robinson.
Hi Jaiden, so excited to have you on the platform. So before we get into questions about your work life, maybe you can bring our readers up to speed on your story and how you got to where you are today.
I started my journey in marketing when I went to college at the University of Utah. I had intended on being a pre-med major, but fell in love with marketing early on and switched to David Eccles School of Business for Marketing and later graduated with my bachelor’s degree.
While I was in college I worked full time for a marketing firm and became obsessed with helping businesses market themselves. After about 5 years at that job, I left to grow my career in influencer marketing.
It wasn’t long before I left my job in influencer marketing and started doing social media management full-time and started The Rave Social. I knew it was my “thing” because it lit me up and I loved getting results for my burned-out clients.
Over the last 12 months, I have grown The Rave Social to be a 6-figure business and have hired a team to help serve as many businesses as we can. It has been quite a wild ride! I am very grateful to our clients who have trusted us and grateful to be able to grow my business along the way.
We all face challenges, but looking back, would you describe it as a relatively smooth road?
Smooth? No way, haha! I think if you ask any business owner they will say it is both difficult and rewarding, and that’s the truth.
Some struggles have been growing alongside Instagram and all of the changes they are making in addition to scaling and hiring out a team.
Being a business owner often feels uncertain, but it is so rewarding when you look back at all the progress you’ve made, the people you’ve served, and the obstacles you’ve overcome!
We’ve been impressed with The Rave Social, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
We are a full-service social media marketing agency. Our bread and butter is 1:1 social media management including Instagram, Facebook ads, Pinterest, email marketing, and podcast editing.
We help service and product-based brands scale their business using tried and true digital marketing strategies.
We do the heavy lifting so that you don’t have to!
In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
Social media is growing like crazy, it’s supposed to reach a market value of 257B by 2027 (according to Statista)!
I think we will see personal brands take off because consumers want to know WHO and WHAT they are buying. Big corporations will struggle on social media if they don’t adapt to the personal brand landscape. An early adopter of creating a personal brand out of a corporation is Duolingo, I think we will see more of that over the next few years.
Influencer marketing is going to continue to grow but there will be more of an emphasis on micro-influencers since they have a higher conversion and engagement rate than mega-influencers.
I also think we will see a lot of brands hire in-house content creators to keep up with the demand for content. There are so many platforms that all need unique content, that simply capturing photo/video for marketing agencies will be a full-time position.
I am looking forward to the changes and the growth. Digital marketing is an incredible way to reach new clients and build really strong communities online.
Pricing:
- Social Media Management starts at $2,500/mo
- Social Media Coaching/Mentoring starts at $997
- We also have plenty of free resources on our IG!
Contact Info:
- Website: www.theravesocial.com
- Instagram: @theravesocial
