Today we’d like to introduce you to TJ Telford.
Hi TJ, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today.
I started 4ORE Nutrition with 2 other co-founders with the goal in mind to introduce golf-specific, healthy line of products for every level of player. Within our company, we are proud of our 4 HOPE initiative which provides resources to many charitable organizations. A portion of every order goes towards our mission. Recently, we have been able to contribute to the Tony Finau Foundation.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
Nothing is ever smooth, is it? We embrace the challenges and try to learn from them. On of our initial challenges was needing to educate a market (golf) to new ideas, new products rather than sports drinks and water. We also recognize this is a great opportunity as well. Personally, my greatest attribute is being inpatient, subsequently, it’s also one of my many weaknesses 🙂
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
4ORE Nutrition was founded to create the highest quality of nutritional products specifically designed for golfers to allow you to achieve your highest level of performance both on and off the golf course. We develop products that complement a healthy lifestyle that help with nutrition, Focus, Hydration, Energy, Recovery, and more. We strive to be an example to the community through fitness, health, and service. A portion of every order goes toward our 4 HOPE mission.
Do you have recommendations for books, apps, blogs, etc.?
I love a lot of self-help books; ironically, I also love a lot of Navy Seal-type books and movies. I admire the dedication, mind power, and leadership they bring. In the Seal teams, you can’t have a weakness; you can’t no trust on another group member to not do their job. These skills (although not requiring a physical presence) are attainable in the workplace with the proper secret sauce and the willingness of everyone to buy in, with a goal of just being a better human being.
Contact Info:
- Website: 4ORE.COM
- Instagram: @fit4ore
