Today we’d like to introduce you to Eric Horst.
Hi Eric, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I’m a climber of 45 years, the best-selling author of climbing books (mostly on training). East-coast based, but I travel to UT (and surrounding states) annually to climb…and for business. I’d climbed extensively in the Wasatch with my wife and kids. My nutrition company, PhysiVantage, is the first climbing-specific nutrition company…with a product line born from scratch to support climbers. We have 50 pro climbers using our products, including many SLC resident pros and US Climbing Team members…like Natalia Grossman and Ross Fulkerson. My older son, Cameron (21), has just relocated to SLC to continue his pro-climbing career. Learn more about PhysiVantage Nutrition here: https://physivantage.com/pages/about-physivantage.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back, would you say it’s been easy or smooth in retrospect?
I formed PhysiVantage in 2018 with the goal of building on my legacy as a climbing coach…but developing novel nutrition products to support the unique needs of climbers. I’m self-financed, so it was a bootstrapping adventure for the first few years. But we’ve grown every quarter for the last 4 years, and we just launched in Europe! Given our rapid growth, we’re entertaining private equity…to accelerate expansion.
Alright, so let’s switch gears a bit and talk business. What should we know?
MISSION STATEMENT
To craft the finest research-based supplements for climbers and other adventure athletes. Bringing together decades of climbing and coaching experience with the latest clinical research and sports science, PhysiVāntage is dedicated to creating innovative and highly-effective nutritional supplements that are safe, natural, and ethical. We aspire to help climber-athletes build stronger, more powerful and injury-resistant bodies for pursuing their performance goals and sustaining health and strength over the long arc of their sports journey.
WHAT WE BELIEVE
We believe in the power of climbing…and its life-changing potential. We believe that climbing brings passionate people together in a purposeful and peaceful endeavor, irrespective of background, ethnicity, religion, age and sex. We believe in partnership and the unity of the rope (and spot). We believe in the “unlikely” and “impossible”, and that embarking on a meaningful journey is tantamount to success, regardless if the destination or goal is reached. We believe in a higher calling and that the minutes of our lives are precious and best lived with purpose and joy.
What do you like about the city?
The people, the restaurants, the airport!
Contact Info:
- Website: PhysiVantage.com
- Instagram: @physivantage
- Facebook: https://www.facebook.com/physivantage
- Twitter: @physivantage
- Youtube: https://www.youtube.com/channel/UCV2CYFSon8cnu2avYPPPbcw
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